November 23, 2021
What’s driving universities to go online?
The pandemic pushed distance learning into the mainstream as lockdown shuttered school and college campuses all over the world in spring 2020. Once the province of a relatively small cohort of specialist organisations, online study became the de-facto option for millions of students almost overnight.
After more than a year of uncertainty – with many governments repeatedly rescinding and reapplying regulations in response to fluctuating infection rates – there is light at the end of the tunnel. Yet, even as Covid-19 restrictions ease and students cautiously return to classrooms and lecture theatres everywhere, the investment into online provision by some of the top universities in the UK hasn’t slowed.
So, what is driving universities online?
We know that the demand for higher education globally is rapidly rising – some studies predict demand for places to quadruple by 2040.
It’s hard to imagine that the overwhelming majority of projected growth will come from in-person courses, given that students in growth hot-spots like Africa face persistent barriers to higher education enrolment, including funding, quality of provision, and institutional capacity.
The demographic of those looking to enter higher education has also changed in recent years, with greater numbers of older and in-work applicants looking to access education on more flexible terms. Online programmes usually carry lower costs – not only offering significant savings on tuition fees but also on associated expenses like transport, accommodation, books, and childcare.
As most courses provide self-paced, modular, asynchronous study options, they can usually be made to fit around existing commitments – and across different time zones, providing higher-education pathways for those who wouldn’t otherwise experience them.
One of the roadblocks to expanding virtual learning opportunities thus far has been the commonly held perception that online degrees are a poor relation of their full-time campus counterparts.
It’s a dated comparison that no longer bears close scrutiny. A 2016 Gallup study (Busteed & Rodkin), showed that postgraduate students who completed at least half of their coursework online were experiencing similar career outcomes to peers who took most of their courses in person. Comparable numbers were in full-time employment (79 percent versus 78 percent), had attained managerial positions (85 percent versus 88 percent) and believed their degree was ‘very important’ for promotional prospects (55 percent versus 48 percent).
As online learning becomes not only more legitimate but increasingly highly regarded, the reputational gap between traditional and virtual learning will be harder to distinguish. This shift will be further boosted by the consolidation of prestigious educational institutions within the online market: witness the 2019 rebranding of Harvard Business School’s virtual offering from ‘HBX’ to ‘Harvard Business School Online’, blurring the boundaries between in-person and online programmes.
Many believe that disruption in the woefully under-digitised higher education sector is long overdue.
To keep up with the pace of academic progress, upcoming generations will not only have to learn their subjects thoroughly but will also need to be prepared to enter a cycle of constant iteration, letting go of old orthodoxies and embracing new, so they can be part of a fresh wave of knowledge transformation.
Against this rapidly evolving backdrop, students, educators, and policy makers will need to weigh the benefits of learning via the traditional classroom versus optimal digital delivery. Early adopters will be rewarded and universities that are slow to act could find themselves on the back foot. Those institutions that have already invested heavily in creating purpose-built learning programmes may establish an unassailable lead over those firmly rooted in the analogue.
Indeed, pandemic-accelerated technological advancements have shown how online learning has the potential to become part of a much more responsive, student-centred experience.
Education Technology (EdTech) is making waves; it has already been pivotal in helping institutions find new ways to connect and engage learners who’ve found themselves isolated from the usual support systems.
Sector growth is so strong that experts are predicting the global EdTech market will be returning revenues of USD 377.85 billion by 2028 – much of which is likely be focused on higher education’s intersection with the workforce, according to investment intelligence firm HolonIQ.
Colleges and universities are leveraging EdTech to further accelerate the digital transition: they’re tapping into the existing expertise by using Online Program Managers (OPMs), for instance, to handle student recruitment, enrolment, and retention services, as well as to help re-design courses around remote learning requirements.
The dawn of a new digital age is also driving some universities to find fresh ways to teach subjects that haven’t always lent themselves to virtual instruction.
Before the pandemic, some forward-thinking UK universities were already offering programmes that included an element of blended learning: marrying online study modules with the requirement for additional in-person commitment. Many now plan to scale these opportunities up, partnering the advantages of virtual learning with on-campus residencies or work-based placements.
It’s an approach that unites the flexibility of remote study with the benefits of practical experience to great effect.
However, delivering a high-quality virtual experience isn’t about the simple ‘onlinification’ of existing materials.
What works for in-person education doesn’t always translate for online students; in fact, a radical reimagining of the curriculum is often required for online learning to become a learning pathway in its own right, as opposed to a short-term pandemic fix.
Repackaging standard course modules for remote learners that were originally designed for campus-based students is a sticking-plaster response that won’t deliver a quality experience for any stakeholders in the long term – something that has become apparent in recent months. Streaming lectures – either live or via catch up – for example, can magnify rather than mitigate the problems students face when trying to access the online equivalent of campus events.
The many technical challenges that arise from turning course materials into digital resources mean that everyone involved must commit extra hours to ensure students aren’t disadvantaged. It’s an area of concern for universities who need to keep students engaged to prevent excessive attrition.
As online learning picks up pace, it makes sense to draw insights from the successes and failures of lockdown teaching to design modules that augment the virtual learning experience, rather than attempt to provide a pale imitation of the campus experience.
Successful online programmes will:
Of course, developing the tech capabilities needed to delivery successful virtual degrees – including the admin, recruitment and content management functions that underpin them – is expensive and resource intensive. Partnering with OPM specialists like Higher Ed Partners can enable universities to leap ahead with greater speed and agility, without the need to commit to radical structural changes.
As technology-driven opportunities grow, a more accessible and diverse collection of higher education pathways will tempt students and employers to re-examine their options for personal and professional advancement. New digital learning standards will doubtless emerge – as will the regulation and infrastructure needed to facilitate and encourage innovation.
This digital learning transformation will see habits and expectations dramatically shift and realign, moving online educational delivery from the periphery to the very core of higher-education strategy for colleges and universities everywhere.
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That increasing numbers of students are experiencing mental health problems isn’t news; it’s an escalating trend that was extensively documented even before the Covid-19 pandemic, as HE providers reported unprecedented demands for access to their health and welfare support services prior to the 2020 crisis.
Diversification: the key to unlocking new higher education revenue streams
The recent global crisis has highlighted a long-standing need for revenue diversification in the higher education sector.
The same but different: improving fairness of access, participation, and outcomes in higher education
Fairness lies at the heart of modern higher education – in principle, at least. That everyone – regardless of social or economic background – can aspire to study for a globally acknowledged qualification, opening doors to greater education and employment opportunities, has been a cornerstone of HE provision for decades. But equality only works if everyone’s starting point is the same and, as societal divisions widen, universities must do more to level the pitch.
Optimising the digital higher education experience: delivering outstanding support for online learners
The higher education sector is experiencing a period of rapid transformation. With demand for more flexible access options catalysing significant growth in online, hybrid and blended delivery models, universities must not only design new, more adaptable, degree programmes, but must also review and strengthen the support services that are essential to sustain a student body that’s more diverse – and dispersed – than ever before.
Hybrid and blended learning: the flexible future of higher education?
After the restrictions of the last two years, the fact that university campuses everywhere are once again buzzing with students feels like a cause for optimism.
Transforming higher education for the long term
For those in the world’s wealthiest countries, tertiary education has now become the norm – especially among the 18-34-year-old demographic.
Automation in online education
Technology is fundamental in addressing one of the biggest challenges in education – how to continue to increase scale on decreasing budgets?
Online delivery is rightly seen as a valid approach. However, we must consider the students’ consumer expectations for educational experiences that are as good as experiences in other sectors, such as retail or online services, along with the goal of ensuring students are treated as individuals. Automation is key to meeting these challenges.
Motivating online students to support each other
Clear intentions, guiding principles, well-chosen, and well-instructed activities greatly increase students’ participation in peer learning
There are a variety of strategies to help students feel engaged and motivated to participate in online distance learning (ODL) programmes, but perhaps none are more powerful than finding ways to motivate students to interact with their peers.
Effective peer learning in online courses
How to motivate students to participate and genuinely benefit from learning from their peers
Well-designed online learning can be highly engaging, motivating, and enjoyable. Historically though, distance learning, both pre-web and in early online courses, suffered from poor retention – students found it difficult to study on their own.
The future of work: how universities can prepare students for an uncertain future
More people than ever are going to university. In the UK, well over a third of all 18-year-olds (37.8 percent) enrolled on a full-time undergraduate course last year, according to UCAS. And, while some students are drawn to higher education to increase their academic knowledge and enjoy the university experience, most will also be looking to improve their employment and earning prospects. Government figures for 2020 show a graduate employment rate of 86.4 percent, with median graduate earnings standing at £35,000 (£9,500 more than their non-graduate counterparts).
Creating a rich social and cultural experience for online degree learners
Much of the discussion around the recent global shift from campus-based to remote-learning models has centred on the quality of online programmes of study – more particularly on how universities can effectively motivate, support, and assess individuals as part of a dispersed student population.
Breaking the bias: addressing the higher education gender pay gap
As participation continues to widen in the UK’s higher education sector with increasing numbers of applications from previously underrepresented sectors, many gender-based anomalies remain. For example, while women are much more likely to go to university than men (as well as to complete their studies and to achieve a good degree), figures show that women graduates cede their professional advantage in a matter of months.
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